Casting Your Net and Catching those Leads
When starting your own business or reentering the field after an absence it is sometimes hard to see the forest through the trees. You’re investing time and precious monies into your endeavor and many even find themselves investing in others to break back into the fold, and we all know that investing outside of ourselves may not always be the right move and could be another scheme that has "Maddoff" with your money...
Deep breaths...you’ve finally made the choice to invest those resources back into yourself, into YOUR business; it's still hard and that forest can be thick. Nothing worth having comes quickly or easily. That slog as we lovingly refer to it can drain you both emotionally and financially. The constant act of catch and release trying to cultivate those integral relationships and trap magic in a bottle is indeed the rub that turns many away from blasting through that forest and building sustainable success.
What if we turned that slog into something that could work for us? What if we were to turn the paradigm on its head and find a way for the slog to have meaning?
Reeling in the Leads
Working through the slog, at its core, can create and cultivate new relationships that work for you. Here's what we can learn from the slog... Networking and growing your business is key in your pursuit of success. It also can be the most dreaded and hardest won victory for a startup or business owner.
Simply exchanging contact cards, or flashing a quick QR code at networking events, while catchy and certainly very millennial of you- doesn’t always hold the weight of handing over a personalized and tangible piece of yourself, of your business. Business cards can be and, in our heart, always will be the tried-and-true method of being sure that while contacts come and go that crisp business card always finds its way back into the fold-or at least your dryer…
What is your LinkedIn profile? Are you on LinkedIn premium? Did you find us on LinkedIn? How many times are you asked this question and how many times as a business owner do you feel that simply existing in a realm of business doesn’t necessarily make you successful? As a business owner you have to find ways to engage your audience that don't merely sit on the screen but jump out from the screen and call the user to action. That takes diligence, it takes hard work, it takes constant and consistent hitting of the proverbial pavement. Move beyond the screen-shake some hands ...
We all wish we had a crystal ball that saw into the future. Where we can move and navigate the heavy seas and come out unscathed from any storm. This simply doesn’t exist in the world of business. What can YOU do to reign supreme? Be consistent and constant in your efforts. Show your client’s that you are willing to be anywhere at any time to jump through those hoops to obtain their relationship and their trust-to grab the golden ring. We can’t know it all, we can’t do it all, but we can make our clients feel as if we can.
We can sometimes feel like we are floating out in the open waters without an anchor to ground us safely and bring us into shore. What makes those waters safer for startups and leaders are the relationships made that continue to tow you safely through unchartered territories. You cannot skip past those hard conversations, those handshakes, those face-to-face moments where trust is earned, and relationships are built. In time, those big fish will come to you without the bait, without the provocation but in the meantime, you can’t think of your software as services and merely leave it at that. You must cultivate concise and trustworthy communication; you need to become a vehicle of gravitas in your field one relationship at a time.
While the slog will follow you in any endeavor it's learning how to leverage its components and have them work for you. It's about learning that networking, relationships and business are all cyclical. That the hard work you are putting in today may not come back to you as quickly as you had hoped, and the bounty of that catch may not be as fruitful but hold steady at the helm.
Networking works and all channels are pointed toward success.
Based on excerpts from our BIZ/DEV podcast, episode 60.