Communications Hopscotch w/ Khaner Walker
This week we’re joined by Khaner Walker, Founder and CEO of ArcSense Communications — a builder who’s grown two companies by understanding something most brands miss: people can tell when you’re faking it.
Khaner digs into the real work behind positioning your brand, the part that happens before the messaging decks and taglines.
We talk about showing up as your actual voice, why authenticity lands better than polish, and what it takes to build a brand people trust instead of one that just sounds good on paper.
LINKS:
Episode 202
Communications Hopscotch w/ Khaner Walker
This week we’re joined by Khaner Walker, Founder and CEO of ArcSense Communications — a builder who’s grown two companies by understanding something most brands miss: people can tell when you’re faking it.
Khaner digs into the real work behind positioning your brand, the part that happens before the messaging decks and taglines.
We talk about showing up as your actual voice, why authenticity lands better than polish, and what it takes to build a brand people trust instead of one that just sounds good on paper.
LINKS:
Our superpower is custom software development that gets it done.
