No Templates, Just Strategy w/ Katie Garwood
In this episode of Biz/Dev, we talk with Katie Garwood, founder of One Eleven Group, about what it looks like to build marketing that actually fits the business it is meant to support.
Katie takes a hands-on approach, working closely with teams, staying in the details, and designing strategies based on real data, not assumptions.
We get into why one-size-fits-all marketing falls short, how being close to the work leads to better decisions, and what it takes to create campaigns that reflect how a business actually operates.
LINKS:
Episode 217
No Templates, Just Strategy w/ Katie Garwood
In this episode of Biz/Dev, we talk with Katie Garwood, founder of One Eleven Group, about what it looks like to build marketing that actually fits the business it is meant to support.
Katie takes a hands-on approach, working closely with teams, staying in the details, and designing strategies based on real data, not assumptions.
We get into why one-size-fits-all marketing falls short, how being close to the work leads to better decisions, and what it takes to create campaigns that reflect how a business actually operates.
LINKS:
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