The Great Intensifier w/ Chris Geiss
In this episode of Biz/Dev, we talk with Chris Geiss, Co-Founder and CEO of Seguno, about building software for the ecommerce ecosystem and what it takes to create products that live inside a larger platform like Shopify.
Chris shares his path from engineering roles at IBM and product leadership at Bronto Software to co-founding Seguno, an email marketing platform built specifically for Shopify merchants. We get into how platform ecosystems shape product decisions and why understanding how customers actually work should drive what you build.
Along the way, we also discuss how AI is beginning to show up inside everyday business tools, where it can be useful, and why thoughtful implementation still matters.
Episode 212
The Great Intensifier w/ Chris Geiss
In this episode of Biz/Dev, we talk with Chris Geiss, Co-Founder and CEO of Seguno, about building software for the ecommerce ecosystem and what it takes to create products that live inside a larger platform like Shopify.
Chris shares his path from engineering roles at IBM and product leadership at Bronto Software to co-founding Seguno, an email marketing platform built specifically for Shopify merchants. We get into how platform ecosystems shape product decisions and why understanding how customers actually work should drive what you build.
Along the way, we also discuss how AI is beginning to show up inside everyday business tools, where it can be useful, and why thoughtful implementation still matters.
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