Articles

The Short Cut w/ Duane Kennedy

David Baxter & Gary Voigt
July 29, 2025

Duane Kennedy—founder of Dai Biao Consulting and cross-cultural growth strategist—joins David and Gary to talk about what it really takes to succeed in the Chinese market.

With over 16 years helping international businesses scale in Asia, Duane shares hard-earned lessons on trust, translation (in every sense), and why cultural fluency matters more than flashy decks.

They dig into the real costs of getting market entry wrong, the ROI of meaningful partnerships, and how to lead when you're the outsider.

From executive coaching to 55% returns on high-impact campaigns, this episode is packed with insights for anyone thinking globally

LINKS:

Duane on LinkedIn

Culture
Biz
David Baxter & Gary Voigt
July 29, 2025
Podcasts

Episode 187

The Short Cut w/ Duane Kennedy

David Baxter & Gary Voigt
July 29, 2025

Duane Kennedy—founder of Dai Biao Consulting and cross-cultural growth strategist—joins David and Gary to talk about what it really takes to succeed in the Chinese market.

With over 16 years helping international businesses scale in Asia, Duane shares hard-earned lessons on trust, translation (in every sense), and why cultural fluency matters more than flashy decks.

They dig into the real costs of getting market entry wrong, the ROI of meaningful partnerships, and how to lead when you're the outsider.

From executive coaching to 55% returns on high-impact campaigns, this episode is packed with insights for anyone thinking globally

LINKS:

Duane on LinkedIn

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