Articles

What AI Agents and Agentic AI Mean for Your Business in 2025

Christie Pronto
July 16, 2025

What AI Agents and Agentic AI Mean for Your Business in 2025

There’s a reason leaders feel like the floor keeps shifting. Automation used to be a way to trim fat—cut hours, reduce tasks, patch problems.

In 2025, it’s something else entirely. It’s a way to outpace competitors by making better decisions, faster, with fewer people in the loop.

But not all automation is created equal. Some companies are still buying bots. Others are building brains.

The difference?

Bots follow orders. Brains make choices.

And that difference defines whether your business adapts—or lags—in the next two quarters.

A Year Ago, This Was Still Theory

Back in 2024, AI agents were the golden child of digital transformation. Defined tasks, rigid scripts, and no room for interpretation—they got the job done, but only if everything went according to plan.

Companies rushed to deploy customer service bots, workflow automation, and digital assistants. And for a time, it worked. Kind of.

But cracks started to show.

Feedback loops were shallow.

Escalations piled up.

The "smart systems" weren't that smart. Behind the curtain, teams were still stitching everything together manually.

We had a front-row seat to this across industries.

From logistics firms with disconnected ticket systems to SaaS companies whose customer portals needed constant human babysitting, the pattern was always the same: automation that executed, but didn’t understand.

Enter 2025: The Agentic Era

Now we’re seeing the shift.

Agentic AI is changing the question from "what can we automate?" to "what can we let go of?"

These systems aren’t just listening.

They’re learning. They’re not just following instructions. They’re interpreting outcomes.

This isn't the death of AI agents. It's their evolution. In fact, AI agents and agentic AI aren’t in competition.

They're complementary.

Defining the Difference: Agents vs. Agentic AI

AI agents: Scripted systems designed to handle narrow, repeatable tasks. Think chatbots, robotic process automation, form routing. They’re cost-effective for linear work—but they break when nuance enters the equation.

Agentic AI: Systems with decision authority. They assess options, adapt to new inputs, and pursue goals dynamically. They are not deterministic. They learn in production. They interact with ecosystems.

Used together, these layers can reinforce each other. Agents handle routine work. Agentic systems step in when unpredictability appears.

One handles the tasks. The other manages the context.

Fisher & Paykel, working with Salesforce, has already put this into motion. Their customer service strategy blends agent models and agentic logic.

Tier-1 support is managed by scripted bots—fast, consistent, and simple. But once queries become ambiguous or carry product-specific complexity, Agentforce steps in. It routes intelligently based on context, adapts in real-time to service history, and escalates only when necessary.

That synergy between rule-based efficiency and adaptive decision-making is what’s allowing them to scale support without scaling headcount.

AI generated image of a chatbot creating shipping schedules.

When Automation Breaks Trust

In 2023, Maersk—a global logistics giant—invested heavily in chatbot automation to help streamline its customer experience for shipping tracking and service requests.

The UI was clean, the launch was fast, and early feedback seemed promising. But beneath the surface, the chatbot's lack of deep ERP integration caused major issues. Shipping updates were delayed or misrouted. Customers, unsure if their containers had even left port, started opening tickets through human channels—flooding service teams with avoidable escalation.

The real failure wasn’t the interface. It was the assumption that a scripted agent could fix a complex, systemic process challenge.

This is the reality for many companies who treat automation like a plaster, not a plan. Bots are only as useful as the systems they tie into.

When they can’t reason through context—or when teams underestimate that need—those investments break faster than they scale.

What Agentic AI Actually Does

These systems aren’t bound by scripts. They adapt. They decide. They move beyond workflows and into reasoning.

Just look at Siemens. Their agentic AI deployment in manufacturing has helped reduce machine downtime by 25% through predictive decision-making.

Instead of reacting to sensor alerts, their system recognizes patterns that precede failure, initiates preventative interventions, and dynamically reassigns workloads across production lines. It’s not just about staying ahead of problems—it’s about giving the system permission to act.

On the financial side, Mastercard’s Agent Pay rewired how transactions are authorized. Instead of routing every decision through static approval tiers, the platform evaluates contextual thresholds, behavioral norms, and risk flags in real time.

That lets the system authorize or block transactions without waiting on human input—improving both speed and security across the board.

That’s what agentic AI delivers: scalable decision-making that makes automation truly autonomous.

Mid-Market Operators, Take Note

And that’s what mid-market operators should be watching. Because this isn’t just for the Fortune 500. If your business is drowning in dashboards, juggling duct-taped tools, or burning hours on tasks that don’t move the needle, you’re not behind—you’re stuck.

And the cost of staying there gets higher every quarter.

This is why agentic AI matters: it moves past automation-as-bandage.

It lets your systems make decisions aligned with outcomes, not inputs. It means:

  • Systems that self-correct without waiting on dashboards.
  • Teams that move faster because AI adapts before they need to ask.
  • A shift from alerts to action.

But here’s the catch.

According to Capgemini, only 6% of AI initiatives show measurable revenue impact. Why? Because most deployments are rushed.

Teams leap to the tool before confronting the tech debt buried in their workflows.

The Four Conditions for Real Success

Map decisions, not just tasks. If your team automates an approval loop without understanding why it exists, you’re just moving junk faster. You have to ask: where are the actual choices being made? Where do bottlenecks live? That’s the layer where AI belongs.

Clean data or nothing. Bad data doesn’t just slow things down—it corrupts learning. In one recent deployment, a messy vendor sync produced 10,000 duplicates in a week. The lesson? Agentic AI amplifies whatever it's fed. Make sure the inputs are worth scaling.

Your team has to evolve. We don’t build tech to replace people. We build it to relieve them. But that only works if the org is ready. Governance, roles, and workflows must grow with the system. Otherwise, you’re just shifting chaos downstream.

Start small, but sharp. Pick a use case that matters. Something visible. Something stuck. One client started with field deployment approvals. In 90 days, their system was making those decisions autonomously, with 80% less friction. That win created the buy-in to scale.

Why Big Pixel Doesn’t Sell Bots

We don’t automate broken workflows. We rebuild them—with strategy, clarity, and accountability.

We start with a single, powerful question:

What should this system do without you in the room?

Whether you’re rethinking customer support, internal ops, or finance, our lens is the same: systems should carry the weight so your people can do the work that matters.

Because the goal isn’t just automation.

It’s autonomy.

It’s systems that show up for your business so you can show up for the work that counts.

We believe that business is built on transparency and trust. We believe that good software is built the same way.

AI
Biz
Tech
Christie Pronto
July 16, 2025
Podcasts

What AI Agents and Agentic AI Mean for Your Business in 2025

Christie Pronto
July 16, 2025

What AI Agents and Agentic AI Mean for Your Business in 2025

There’s a reason leaders feel like the floor keeps shifting. Automation used to be a way to trim fat—cut hours, reduce tasks, patch problems.

In 2025, it’s something else entirely. It’s a way to outpace competitors by making better decisions, faster, with fewer people in the loop.

But not all automation is created equal. Some companies are still buying bots. Others are building brains.

The difference?

Bots follow orders. Brains make choices.

And that difference defines whether your business adapts—or lags—in the next two quarters.

A Year Ago, This Was Still Theory

Back in 2024, AI agents were the golden child of digital transformation. Defined tasks, rigid scripts, and no room for interpretation—they got the job done, but only if everything went according to plan.

Companies rushed to deploy customer service bots, workflow automation, and digital assistants. And for a time, it worked. Kind of.

But cracks started to show.

Feedback loops were shallow.

Escalations piled up.

The "smart systems" weren't that smart. Behind the curtain, teams were still stitching everything together manually.

We had a front-row seat to this across industries.

From logistics firms with disconnected ticket systems to SaaS companies whose customer portals needed constant human babysitting, the pattern was always the same: automation that executed, but didn’t understand.

Enter 2025: The Agentic Era

Now we’re seeing the shift.

Agentic AI is changing the question from "what can we automate?" to "what can we let go of?"

These systems aren’t just listening.

They’re learning. They’re not just following instructions. They’re interpreting outcomes.

This isn't the death of AI agents. It's their evolution. In fact, AI agents and agentic AI aren’t in competition.

They're complementary.

Defining the Difference: Agents vs. Agentic AI

AI agents: Scripted systems designed to handle narrow, repeatable tasks. Think chatbots, robotic process automation, form routing. They’re cost-effective for linear work—but they break when nuance enters the equation.

Agentic AI: Systems with decision authority. They assess options, adapt to new inputs, and pursue goals dynamically. They are not deterministic. They learn in production. They interact with ecosystems.

Used together, these layers can reinforce each other. Agents handle routine work. Agentic systems step in when unpredictability appears.

One handles the tasks. The other manages the context.

Fisher & Paykel, working with Salesforce, has already put this into motion. Their customer service strategy blends agent models and agentic logic.

Tier-1 support is managed by scripted bots—fast, consistent, and simple. But once queries become ambiguous or carry product-specific complexity, Agentforce steps in. It routes intelligently based on context, adapts in real-time to service history, and escalates only when necessary.

That synergy between rule-based efficiency and adaptive decision-making is what’s allowing them to scale support without scaling headcount.

AI generated image of a chatbot creating shipping schedules.

When Automation Breaks Trust

In 2023, Maersk—a global logistics giant—invested heavily in chatbot automation to help streamline its customer experience for shipping tracking and service requests.

The UI was clean, the launch was fast, and early feedback seemed promising. But beneath the surface, the chatbot's lack of deep ERP integration caused major issues. Shipping updates were delayed or misrouted. Customers, unsure if their containers had even left port, started opening tickets through human channels—flooding service teams with avoidable escalation.

The real failure wasn’t the interface. It was the assumption that a scripted agent could fix a complex, systemic process challenge.

This is the reality for many companies who treat automation like a plaster, not a plan. Bots are only as useful as the systems they tie into.

When they can’t reason through context—or when teams underestimate that need—those investments break faster than they scale.

What Agentic AI Actually Does

These systems aren’t bound by scripts. They adapt. They decide. They move beyond workflows and into reasoning.

Just look at Siemens. Their agentic AI deployment in manufacturing has helped reduce machine downtime by 25% through predictive decision-making.

Instead of reacting to sensor alerts, their system recognizes patterns that precede failure, initiates preventative interventions, and dynamically reassigns workloads across production lines. It’s not just about staying ahead of problems—it’s about giving the system permission to act.

On the financial side, Mastercard’s Agent Pay rewired how transactions are authorized. Instead of routing every decision through static approval tiers, the platform evaluates contextual thresholds, behavioral norms, and risk flags in real time.

That lets the system authorize or block transactions without waiting on human input—improving both speed and security across the board.

That’s what agentic AI delivers: scalable decision-making that makes automation truly autonomous.

Mid-Market Operators, Take Note

And that’s what mid-market operators should be watching. Because this isn’t just for the Fortune 500. If your business is drowning in dashboards, juggling duct-taped tools, or burning hours on tasks that don’t move the needle, you’re not behind—you’re stuck.

And the cost of staying there gets higher every quarter.

This is why agentic AI matters: it moves past automation-as-bandage.

It lets your systems make decisions aligned with outcomes, not inputs. It means:

  • Systems that self-correct without waiting on dashboards.
  • Teams that move faster because AI adapts before they need to ask.
  • A shift from alerts to action.

But here’s the catch.

According to Capgemini, only 6% of AI initiatives show measurable revenue impact. Why? Because most deployments are rushed.

Teams leap to the tool before confronting the tech debt buried in their workflows.

The Four Conditions for Real Success

Map decisions, not just tasks. If your team automates an approval loop without understanding why it exists, you’re just moving junk faster. You have to ask: where are the actual choices being made? Where do bottlenecks live? That’s the layer where AI belongs.

Clean data or nothing. Bad data doesn’t just slow things down—it corrupts learning. In one recent deployment, a messy vendor sync produced 10,000 duplicates in a week. The lesson? Agentic AI amplifies whatever it's fed. Make sure the inputs are worth scaling.

Your team has to evolve. We don’t build tech to replace people. We build it to relieve them. But that only works if the org is ready. Governance, roles, and workflows must grow with the system. Otherwise, you’re just shifting chaos downstream.

Start small, but sharp. Pick a use case that matters. Something visible. Something stuck. One client started with field deployment approvals. In 90 days, their system was making those decisions autonomously, with 80% less friction. That win created the buy-in to scale.

Why Big Pixel Doesn’t Sell Bots

We don’t automate broken workflows. We rebuild them—with strategy, clarity, and accountability.

We start with a single, powerful question:

What should this system do without you in the room?

Whether you’re rethinking customer support, internal ops, or finance, our lens is the same: systems should carry the weight so your people can do the work that matters.

Because the goal isn’t just automation.

It’s autonomy.

It’s systems that show up for your business so you can show up for the work that counts.

We believe that business is built on transparency and trust. We believe that good software is built the same way.

Our superpower is custom software development that gets it done.