Articles & Podcasts

We like to hear ourselves talk and thought that our keen insights might be helpful in some small way.

Built to Launch, Not to Last: Why Your Ecommerce Stack Is Slowing You Down

More people than ever are betting on themselves—leaving jobs, starting brands, launching side hustle

What Are the Key Steps to Ensure a Smooth Handoff Between Development and Deployment?

In software development, the handoff between building and launching is where the real test happens.

How Great Software Fails at the Finish Line—And What to Do About It

You can build the most elegant system in the world...

What AI Automation Should Actually Look Like in Your Office

Everyone’s selling you AI like it’s magic. Instant decisions. Sentient assistants.

The New Rules of Marketing (That Actually Work)

The promise of modern marketing has always been clarity—right message, right person, right time.

How To Get Product Development Right the First Time: Advice from the Pro’s

Product development isn’t hard because the tech is tricky.

Why Vibe Coding Feels Like Progress—but Can't Survive Real-World Scale

You hacked something together over the weekend. It worked. It looked slick. Your team was impressed.

The AI Tools Engineers Actually Use (And Why It's Not About the Hype)

There’s a big difference between how AI is talked about—and how it’s actually used.

Start Strong, Build Smarter: Why Our Free Strategy Session Could Save Your Startup

This is real, senior-level consulting time, at no cost to you, because we believe in building softwa

The Cost of Technical Debt: The Slow, Silent Killer of Your Business

Most businesses don’t plan for technical debt—it just sneaks up.

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