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1st Ave Machine

1stAveMachine needed a faster, more fluid website to match the caliber of their award-winning video production work.

Problem

1stAveMachine's existing website wasn't keeping pace with the caliber of their work. As an award-winning video production company creating content for major brands and global media companies, they needed a faster, more fluid site that could showcase a growing portfolio of high-end video across every device.

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Solution

Big Pixel rebuilt the site on Webflow, giving the client a powerful CMS for easy video uploads and content updates, while delivering a responsive experience that presents their work beautifully at any screen size.

Process

We used Webflow's publishing and CMS features to make content management simple for the team. A responsive CSS grid layout preserved the 16:9 aspect ratio of every video across desktop, tablet, and mobile. We layered in auto-play video and custom interactions to elevate the viewing experience and reflect the quality of the content itself.

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Results

The rebuilt site shattered the original performance goal. The target was a 70% improvement in page load speeds. The final result came in closer to 95%. The client gained a modern, easy-to-manage site that showcases their portfolio the way it deserves to be seen.

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