MyRewardPoints had a strong concept, but the platform wasn't delivering on it. Members and visitors were landing on inconsistent pages, navigation was unclear, and the path between earning and redeeming rewards was confusing, leading to drop-off and disengagement at exactly the moments that mattered most.

Big Pixel partnered with MyRewardPoints to rebuild the core member experience: new Member and Visitor homepages, redesigned Grow and Earn flows, unified navigation patterns across devices, and a strengthened Redeem Points system designed to drive higher interaction.

Our team developed state-based homepage components to serve the right experience to the right user, aligned navigation patterns across member and visitor views, and implemented mobile-level UI corrections for a consistent cross-device experience. We also integrated new promotional components and reinforced security controls throughout the platform.

The redesigned platform delivers a more intuitive member journey and a cleaner engagement path from earning to redemption. Members move through the experience with less friction, the platform performs consistently across web and mobile, and MyRewardPoints has a stronger foundation for ongoing feature growth.