1stAveMachine decided it was time to upgrade its website to reflect the core content they produce. They deliver high-end, award-winning video production for major brands and create content for media giants worldwide.
Our task was to bring forward a portfolio of featured videos across multiple devices with more speed and fluidity. We had to develop a quick and nimble solution that scaled with an evolving catalog of content.
Find a simple CMS solution that would make it easy to upload and replace video content.
Increase the load time for pages and videos by 70% compared to the original site.
Take advantage of modern layout practices to create a smooth, responsive site that presents video content beautifully on larger desktop displays, down to phone screens, while keeping the 16:9 aspect ratio.
We decided early on to use the powerful CMS and publishing features of Webflow. The “no-code” page editing and easy content upload made the new site a breeze to use and update for the client.
Using a responsive CSS grid layout allowed us to keep the aspect ratio of the videos intact on every device size and provided an aesthetic that highlights the content. A key element 1stAveMachine enjoyed seeing.
Adding some auto-play videos and sharing interactions enhanced the user experience. Finally, we arrived at a new modern site with faster load times than the client expected. We cleared the 70% goal by a mile and ended up closer to a 95% increase in page load speeds.