Articles & Podcasts

We like to hear ourselves talk and thought that our keen insights might be helpful in some small way.

Good Design Doesn’t Make Things Pretty. It Makes Them Honest.

There’s a lie most companies believe about software design: that it should impress.

Curiosity Built the Unicorn: Why the Most Innovative Companies Don’t Follow the Rules

We tend to think of innovation as lightning in a bottle—a flash of brilliance...

Why .NET Still Matters—And Why 2025 Might Be Its Best Year Yet

In some corners of the software world, .NET still gets the side-eye.

Entrepreneurs: America’s Most Undervalued Natural Resource

“The greatest natural resource in the world is the entrepreneur."

Minimum Viable Clarity: What MVP Should Actually Mean in 2025

By 2025, MVP is one of the most misunderstood terms in the software world.

Built to Launch, Not to Last: Why Your Ecommerce Stack Is Slowing You Down

More people than ever are betting on themselves—leaving jobs, starting brands, launching side hustle

What Are the Key Steps to Ensure a Smooth Handoff Between Development and Deployment?

In software development, the handoff between building and launching is where the real test happens.

How Great Software Fails at the Finish Line—And What to Do About It

You can build the most elegant system in the world...

What AI Automation Should Actually Look Like in Your Office

Everyone’s selling you AI like it’s magic. Instant decisions. Sentient assistants.

The New Rules of Marketing (That Actually Work)

The promise of modern marketing has always been clarity—right message, right person, right time.

Waterbeds, Belly Flops & Startup Success w/ Ravi Kurani

In this podcast episode, Hosts David Baxter and Gary Voigt talk to the CEO of Sutro, Ravi Kurani

The Heart of Startup Success w/ Jason Bates

In this episode David and Gary have a heartfelt conversation with CGO of Corporate Chaplains...

Roll Along with Dr. Adaptation w/ Dr. Jonica Rowland

In our 100th episode David and Gary talk with Dr. Jonica Rowland, Coach Extraordinaire, about...

Project Capital Runway w/ Steve Beene

In this episode, David and Gary talk to Founder and Consultant, Steve Beene about all things asset

Inherent Loyalty in the Ecommerce Realm w/ Kadion Preston

In this podcast episode, Gary and Christie take the podcast overseas to the Caribbean...

The Slippery Slope of CEO Success w/ Rich Edwards

In this podcast episode, David and Gary speak with the CEO of Mindspan Systems Rich Edwards.

Mental Fitness in Startup Success w/ Scott Jennings

In this podcast episode, David and Gary speak with the CEO and Founder of Service RX, Scott Jennings

Value Add for 100 Alex w/ Laura Maiurano

In this podcast episode, David and Gary speak with CRO and Co-Founder of fivefoottwo Marketing

The Unique Villain of Innovation w/ Jordan Wilson

In this podcast episode, Gary goes solo with a lively chat about AI, innovation and startup...

The ABC’s of UI/UX w/ Dave Sroka

In this podcast episode, David and Gary speak with the CTO of BEAM Diagnostics, Dave Sroka.

The Reinvestment and Rebirth Cycle w/ AJ Ramsey

In this podcast episode, David and Gary speak with AJ Ramsey, the COO of Transworld Business Advisor

Be the Difference w/ Terence Oliver

In this episode, David and Gary interview acclaimed Teacher and CEO, Terence Oliver

The Prophet w/ Courtney Tellefsen

In this podcast episode, David and Gary speak with Founder and prophet Courtney Tellefsen

Being Agile in a World of SaaS w/ Jason Tanner

In this episode, David and Gary talk with CEO and CO-Author Jason Tanner about all things Agility...

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